• Our Story

  • Our dealership is more than just a shop.
    It's a family story that smells of gasoline, workshop, and true passion, passed down from generation to generation.
    It all began in 1970 with Maltry Werner Luigi, known to all as "the Swiss." Arriving in Italy from Zurich driven by his love for motorcycles; a speed rider and Swiss champion, he opened a workshop in Castiglioncello and turned his passion into a job.
    Over the years, he became involved in Trial, a discipline he passed on to his sons André and René, who grew up amidst motorcycles, tools, and races.
    The two started practicing trial at a very young age, from 1971 to 1989, achieving excellent levels:
    André won the Italian Junior Champion title in 1978, while René took third place in the Cadets category in 1981.
    In 1978, Werner collaborated with the Campanelli brothers on the development of the Transama-Maltry trial motorcycle, with which his sons competed for several seasons: a handcrafted project, born in the workshop, that perfectly represents the spirit of those years.

    In 1988, André founded the Bimoto dealership in Rosignano Solvay.
    René, after gaining experience working alongside his father, joined the company.

  • Together, they grow the dealership with dedication, technical expertise, and a direct relationship with customers.
    Since 1988, we have been official Betamotor dealers, a brand with which we have grown over the years, specializing in motorcycles, spare parts, accessories, and technical apparel. With the arrival of the first Beta Enduro 4T in 2004, we further expanded our offerings, becoming a benchmark for enduro as well.
    Over time, the company expanded with a second branch in Cecina, managed by their daughter Natascha and wife Tosca.
    In 2015, we decided to consolidate everything into a single, larger and more central location, at Corso Matteotti 200/L, where we still operate today. A choice that, with the arrival of Alexander, also a rider, marked a true leap in quality and expanded the involvement of the third generation of Maltrys.
    From this also stems our online shop, specializing in Beta spare parts but increasingly stocked for other brands as well, with a wide selection of accessories and technical apparel. The goal is to offer the same service, the same expertise, and the same passion that we put into our store every day, to customers throughout Italy as well.
    Today, after over 35 years of activity, we remain faithful to the spirit of our origins: experience, sincere advice, and authentic passion for motorcycles.

"Because for us, it's not just work. It's family. It's history. It's life on two wheels."

The Team

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Renè

His career began in 1982 in the family workshop, alongside his father Werner Maltry (Luigi), known in the motorcycle world as "Lo Svizzero" (The Swiss), a historic figure and a point of reference for many enthusiasts. In 1985, they renovated the premises, dividing the business between a workshop and a motorcycle dealership, specializing in the motocross sector and quickly becoming a point of reference in Tuscany and beyond. René took on the role of motorcycle and spare parts sales manager, gaining experience and expertise through direct contact with customers and the world of competitions. In 1993, after his father closed the workshop, he joined his brother André Maltry, who had founded the Bimoto dealership in 1988. Since then, he has worked steadily in the family business, sharing its growth until André's premature death in 2005. After his brother André's passing, René continued the family business alone, steadfastly pursuing the work and values built over the years. Even today, he leads the company with the same passion as always, continuing to grow the dealership and offer expertise, reliability, and a benchmark service for all motorcyclists.

The owner
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Natascha

The owner's daughter, she joined the company in 2010, enthusiastically and dedicatedly carrying on the family tradition. She is the Purchasing Manager for the clothing department, where she selects products with particular attention to new technologies in motorcycle safety and the latest industry trends.
She also handles the sale of accessories and spare parts, directly assisting customers with professionalism and helpfulness. She manages order fulfillment and offers assistance with online spare parts purchases, ensuring precise, timely service focused on complete customer satisfaction.

Apparel & Spare Parts Purchasing Manager
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Alexander

Son of the owner, he has been working for the company since 2015 and is responsible for the preparation and setup of motorcycles, as well as managing the spare parts warehouse. Having grown up between the workshop and the track, he has been a motorcyclist since childhood and participates in competitions such as Toscano Motocross, Toscano Enduro, and the Beta Trophy, always riding a Beta. He is a constant presence in the shop: he supports customers with every need, from technical advice to choosing the right spare part, becoming over time a true point of reference for long-standing customers.

Warehouse & Motorcycle Preparation Manager
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Alice

A permanent employee since 2025, after a couple of seasons as a seasonal worker, she quickly became completely autonomous in both the clothing sector and the spare parts sector. She confidently handles online and in-store sales, offering customers precise advice and after-sales support. She quickly acquired the necessary training to operate in a specialized environment such as motorcycles, becoming a reliable point of reference for those seeking quality products and spare parts.

Clothing & Spare Parts Sales
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Michael

He is the new face of our team. A willing young man, always ready to lend a hand, he prioritizes customer care and finding the right product for every need.
You can find him in the store among spare parts, accessories, and motorcycle clothing, where he welcomes you with helpfulness and expertise.

Sales Assistant